Events are GREAT Britain

Britain for Events is the promotional campaign for the UK events industry.

Our aim is simple: 
To grow, progress and promote the UK events industry, make Britain internationally competitive and to encourage event organisers around the world to buy British.

The UK events industry is currently worth £36bn ... our aim is to grow it to £40.8bn by 2020.

Events bring communities together – face to face. They share a common belief, a passion or hobby, through a shared industry or as part of a local, national of international community.


Prime Minister David Cameron
"I am delighted again to congratulate Britain for Events for its admirable and tireless work in promoting the country and its many talents to the world. 2012 was a wonderful year for Great Britain, memorably uniting the country with a passion and enthusiasm, and proudly showing the world exactly what Britain is, and how much we can offer. I am sure that in 2013 we will reap its many rewards, and I wish you all well."   

Hugh Robertson, Minister for Sport, Tourism and the Olympic Legacy
"The events industry, of course, plays a vital role by enabling opportunities for the UK to be the global business destination of choice, and at the same time, creating real growth by generating business opportunities and forming vital international business and research networks. The Government fully supports the Britain for Events initiatives, which showcases the work carried out by the UK events industry, and indeed which also promotes Britain, competitiveness and growth."   

Lord Sebastian Coe, Former Chairof the London Organising Committee for the Olympic Games (Addressing National Outdoor Events Association)
"I'd like to also thank the association, and those millions of people who go that extra mile to present not only in the UK but for the eyes of the rest of the world some of the best choreographed outdoor events anywhere in the world and it was with that confidence that we were able to stand up in front of an international audience and say this is what we do."