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Events are GREAT Britain

Britain for Events is the promotional campaign for the UK events industry. We are an annual campaign designed to promote the value of event tourism to the British economy and celebrate the creativity of those organisations within it.

Our aim is simple: To encourage event organisers around the world to buy British.

Events bring communities together – face to face. However big or small, events share a common belief, a passion or hobby, through a shared industry or as part of a local, national or international community. Events are what make Britain GREAT.  


Prime Minister David Cameron, February 2013

"I am delighted again to congratulate Britain for Events for its admirable and tireless work in promoting the country and its many talents to the world. 2012 was a wonderful year for Great Britain, memorably uniting the country with a passion and enthusiasm, and proudly showing the world exactly what Britain is, and how much we can offer."   

Lord Sebastian Coe, Former Chair of the London Organising Committee for the Olympic Games (Addressing National Outdoor Events Association, February 2013)

"I'd like to also thank the association, and those millions of people who go that extra mile to present not only in the UK but for the eyes of the rest of the world some of the best choreographed outdoor events anywhere in the world and it was with that confidence that we were able to stand up in front of an international audience and say this is what we do."